Our Philosophy, Principles, and Story
Bringing Technology & Simplicity Home – At SoulCraft Systems, we believe technology should enhance life, not complicate it. From humble beginnings in Atlanta to a trusted smart home technology provider for Georgia and the Carolinas, our story is rooted in friendship and passion, and a commitment to making home technology simple and enriching.
Our Story:
SoulCraft Systems began as a vision between two lifelong friends and grew into a trusted name in smart home and entertainment solutions across Atlanta, North Georgia, and Western North Carolina. Justin Vogel and Ryan Honey grew up together and shared a fascination with electronics and music from an early age. In the mid-1990s – during the heyday of home theater systems – they landed their first jobs in low-voltage installation, working as teenagers for a company in Atlanta. From pulling wires in crawlspaces to fine-tuning surround sound setups, they fell in love with the process of bringing technology into homes.
Over the next 15 years, Justin and Ryan honed their craft by working with industry-leading firms across the country. They contributed to high-end home theater projects in Los Angeles, collaborated with top custom installation companies in Atlanta, and even assisted on internationally recognized theater designs (including projects with Dennis Erskine’s renowned team). Working alongside premier designers and engineers, they gained decades of combined experience and a reputation for quality work. All of these experiences set the stage for something greater.
In 2010, after a decade and a half in the field, Justin founded SoulCraft Systems to realize a dream: creating a home technology company that blends technical expertise with a personal, down-to-earth touch. Ryan soon joined as a partner, bringing his own expertise in client-focused design. What started as a small operation of two best friends has since grown into a trusted name in smart home and entertainment solutions across Georgia, North Carolina, and beyond. The heart of the company’s story remains the same – a passion for technology, a foundation of friendship, and a dedication to enhancing homes through innovation.
Our Philosophy:
At SoulCraft Systems, our philosophy is simple: technology should serve you, not frustrate you. We’ve witnessed complicated systems that require a manual to operate – that’s the opposite of what we deliver. Instead, we focus on simplicity, reliability, and seamless integration. This means we design solutions using just the right amount of technology – never more than necessary – to achieve your goals. The result is a home that’s smart yet simple: easy for the whole family to use, efficient, and tailored to your lifestyle.
We also believe in personalized service and lasting quality. We blend technical expertise with a personal touch on every project – be it a simple networking upgrade or a full home theater build – ensuring technology serves you elegantly. Every project begins by listening to our clients’ needs and dreams. We then apply our expertise to craft a system that fits those needs perfectly. We hand-pick trusted brands (like Sonos for music, Lutron for lighting control, and Ring for security) to ensure your system is built on proven, high-quality components. Once installed, we take the time to teach you how everything works, so you feel confident and in control. And our commitment doesn’t end at installation – we’re just a phone call away whenever you need support or adjustments down the road.
In essence, our philosophy centers on enhancing your life at home. Whether that’s the joy of one-touch music in every room, the peace of mind from a reliable security system, or the awe of a home theater that rivals the cinema – we aim to deliver technology that enriches everyday living. It’s all about making complex tech invisible and intuitive, so you can focus on enjoying your home.
Our Commitment:
At SoulCraft Systems, we’re more than just installers – we’re your home technology partners.
We take pride in designing for luxury homes in Atlanta and bespoke mountain residences alike, enhancing everyday life through technology. Our team takes pride in balancing experienced engineering, rock solid reliable equipment and attention to details on every project. Whether we’re designing a personalized listening room for a music lover or illuminating a mountain vacation home with an artist’s eye, our goal is always the same: to bring harmony and functionality to your living spaces.
Today, SoulCraft Systems serves homeowners and builders throughout metro Atlanta, North Georgia’s lake country (Lake Burton & Lake Rabun), and the Highlands/Cashiers region of North Carolina. For homeowners and builders alike, SoulCraft Systems is a trusted partner in transforming houses into homes where technology enhances everyday life. We look forward to the opportunity to do the same for you, crafting solutions that make your home more enjoyable, convenient, and uniquely yours.